Here are 11 trends we’re seeing everywhere this summer — and that we didn’t (all) see coming!

1. Sardine Summer: The “Sardine Summer Girl”

Yes, you read that right. Sardine patterns are invading clothing, decor, accessories… and even our plates! This fun trend, originating from TikTok and Pinterest, is part of the sailor-fisherman wave spotted since spring. More than just a fashion craze, it also evokes a nostalgia for simpler times—in keeping with the economic climate. A trend to watch… for every trace of bones!

2. The mesh bag

Wear it as a tote bag to the grocery store, in a mini format to the beach, or stylishly paired with retro sunglasses. Made of organic cotton, of course, to flirt with sustainability while remaining ultra-trendy.

3. The square neckline

Less daring than a plunging neckline, but more structured and refined, the square neckline is THE fashion detail to adopt this summer.

4. Polka dots and gingham checks

We’re in the middle of a 50s-60s revival. Brigitte Bardot would have been proud! We’re seeing these retro prints on dresses, swimsuits, tops… and on all the summer it-girls, from Hailey Bieber to Olivia Rodrigo.

5. The (assumed) pajama look

Silk, satin, lace, powdery tones… The boudoir trend is hitting the streets. We’re stepping out in camisole tops, slip dresses, or wide-legged pants in crumpled linen, as if we’d gotten up looking glam by accident. The art of #effortless mastered.

6. Exit the classic belt: long live the scarf (or the chain)!

Add a chain to the belt loops of your jeans for a chic yet casual touch. Chanel approves.

7. The crease in jeans is controversial.

At the Céline show, the sharply creased pair of jeans shocked purists. Should you iron your denim? The idea is divisive, but the fact remains: ironed jeans have become, despite themselves, a fashion statement. For or against? You be the judge.

8. Return of jelly shoes

These translucent plastic sandals take us back to our childhood… blisters included! Despite this, jelly shoes are everywhere. Wear them with humor, nostalgia… and bandages!

9. The “rose water” manicure

We’re going for natural: sheer, light pink, and a glossy sorbet effect. It’s understated, fresh, and glossy. A perfect trend for summer, between swims.

10. Labubu Madness

These little half-rabbit, half-goblin figurines from Norse mythology have gone viral. Mystery boxes, quirky looks, and a cute-weird effect: Rihanna, Dua Lipa, and even David Beckham are attaching them to their bags. #labubu is exploding on TikTok.

11. The “You Look Happier” trend

This emotional trend from TikTok is heartwarming. A photo, a video, and this sentence: “You look happier .” We answer why. “Because I prioritize myself.” “Because I live by a lake.” Or simply: “Because I breathe.” Which just goes to show that summer is also the perfect time to refocus.